Frontend Lead and Platform Architect with 20+ years of experience building high-performance, scalable web applications. Proven expertise in Next.js, React, and TypeScript with a track record of leading comprehensive technical modernization initiatives.
Founding engineer experience at a successful cryptocurrency platform and current technical leader at Target's advertising technology division. Strong background in CI/CD implementation, performance optimization, and cross-team architectural coordination, with experience leading complete products from conception to production.
Target, Minneapolis, MN
March 2023 - Present
Nomics, Remote
September 2018 - February 2023
Target, Minneapolis, MN • May 2018 - September 2018
Platform team member focused on target.com performance and user tracking systems.
Leadpages, Minneapolis, MN • May 2014 - May 2018
Led complete product development from conception to production for next-generation drag-and-drop landing page builder platform. Architected scalable solutions serving enterprise customers and small businesses, managing entire frontend team and technology stack.
The Nerdery • ~2008 - 2014
Large client web development projects for major brands including Cheerios, Purina, and Hallmark. Perfect technical assessment scores and enterprise-scale application development.
Wall Street on Demand • ~2008
First professional web development role, building financial data applications and gaining foundational experience in web technologies.
Frontend Lead • Target
Led development of Target's advertising platform competing with Google Ads and Amazon DSP. Built comprehensive self-service ad platform using Next.js, React, and TypeScript with enterprise-grade performance and scalability requirements.
Next.js • TypeScript • Tailwind CSS • MSW • Grafana • CI/CD
Head of Web • Founding Team
Built entire website for #3 global cryptocurrency data aggregator from ground up. Scaled to millions of dynamically generated pages serving real-time market data to 100,000+ daily users with advanced caching strategies and performance optimization.
Next.js • React • Redis • Fastly CDN • Real-time Data • OpenTelemetry
Principal Engineer • Leadpages
Led complete product development from conception to production for next-generation drag-and-drop landing page builder. Managed entire frontend team and technology stack, delivering platform serving thousands of businesses with zero-code website generation.
Complete Product Ownership • Team Leadership • Enterprise Architecture
React, TypeScript, JavaScript, Next.js, Tailwind CSS, Redux, React Query, Jest, Cypress, MSW
CI/CD, Core Web Vitals, Bundle optimization, Advanced caching, CDN implementation, OpenTelemetry
Platform architecture, Monorepo management, Design systems, Cross-team coordination, Technical mentoring
Node.js, PostgreSQL, AWS, Netlify, Fastly CDN, RESTful APIs, Cryptocurrency/Web3 protocols
Currently Minneapolis, Minnesota • Available for UK opportunities (spouse is UK citizen) • Remote-first experience